Tell me where you are, and where you're trying to get to.

Ben&
  1. Swift
  2. Sibos
  3. Innotribe
  4. EE
  5. Everything Everywhere
  6. Orange

Swift

Foundations for lasting relevance.

The impact

Reinforced Swift strategic and mission-critical role at the heart of the financial services industry.

The results

Solidified “too-big-to-fail" brand perception during periods of intense geopolitical and digital scrutiny. Ensuring it remains as relevant today as it was when created 54 years ago. Seeing a 64% increase in innovation perceptions. 45% increase in positive brand sentiment. 75% increase in advocacy.

Building the foundations. A brand built by being more open, more inspiring and more human.
A new brand mission. Establishing strategic foundations. Providing direction for the company and purpose within the community.
Reinforcing Swift's role on the world stage.
Celebrating a successful launch.
Improving the digital customer experience.
The new Swift Developer Portal.
A new customer dashboard.
Embedding the brand internally. Physically within the workplace.
Virtual environments to support remote working.
The Swift Brand workshop. Embedding the brand internally. Making it accessible and relatable, so that everyone can play their part in its success.
The Swift tone of voice workshop. Enabling Swift to communicate with a more human and consistent tone.
The Swift Briefing workshop. Improving the way that Swift briefs agencies.
Embedding the brand internally. A new intranet.
Embedding the brand internally. A new internal communications vehicle.
Internal brand engagement. End of year message.
Community engagement. Celebrating 50 years of moving the world's value.

Sibos

Foundations for a new era of global connection.

The impact

Attracting over 10,000 delegates, 200+ exhibitors, and 500+ speakers each year.

The results

Exhibitors can gain direct access to decision-makers. Over 31.8% of attendees are Director, VP, or C-Level executives.

Laying the foundations to rebrand the world’s premier financial services event.
A new logo resolve.
Establishing the new animation approach
A new approach to branded merchandise.
A new advertising system.
Digital 'out of home'.
Event advertising.
Advertising on mobile.
The foundations behind a new ‘Wayfinder’ identity system.
The new Sibos TV set.
The new Sibos app.
Sibos brand relaunch sizzle reel.

Innotribe

Foundations for a new era of innovation.

The impact

Innotribe had established itself as Swift’s platform for exploring the future of financial services. But in a world of rapidly evolving technology, an innovation brand needs to keep evolving too.

The results

We refreshed Innotribe to ensure the brand looked and felt as progressive as the ideas it championed, creating the foundations for a more distinctive and dynamic brand platform for its next chapter.

EE

Foundations for a new category-defining superbrand.

The impact

High-stakes migration of 27 million customers from legacy brands (Orange/T-Mobile) into a single, premium 4G powerhouse.

The results

Secured #1 market share within the first 12 months, and has remained the UK’s number 1 telco for 14 consecutive years. Generating circa £7.5 billion in annual revenue.

Exploring EE’s brand DNA. Early thinking that helped shape a distinctive brand system, refined and evolved over time, but with its foundations still visible today.
Brand launch. Establishing EE's brand foundations.
EE Brand guidelines.
EE animation guidelines.
Establishing the advertising system.
Laying foundations from within. Creating the EE in-house studio.
Establishing the foundations for partnership branding.
Launching the 4GEE Action Cam, utilising the Wembley partnership.
Establishing the foundations for product design.
Establishing the foundations for product and retail design. The EE Power Bar.
Maintaining the brand from within.

Everything Everywhere

Foundations for one of the UK's biggest brand transformations.

The impact

The parent company behind the Orange and T-Mobile UK joint venture, and the precursor to EE. Launched with circa 28.4 million customers.

The results

Becoming the largest mobile operator in the UK. Commanding circa 43% market share.

Everything Everywhere. Establishing the foundations behind one of the UK's largest joint ventures.
Brand guidelines providing the foundations for an exciting new joint venture.
Advertising underpinning the benefits of the joint venture.
Laying foundations for the future. Piloting 30 Everything Everywhere shops, selling both Orange and T-Mobile.
Internal engagement. Delivering the foundations that enabled 2 brands to come together as one.
Brand image bank. Made by our employees. Uniting 2 cultures.

Orange

The foundations of 30+ years of global success.

The impact

A blueprint for telcos serving over 340 million customers across 26 countries.

The results

Established a brand model that sustained market leadership for over 3 decades. Generating circa €40.4 billion in annual revenue.

The Orange Anthology. Establishing the spirit and DNA of the Orange Brand.
Building the foundations of Orange. Unpacking the different brand elements and showing how they work together.
Orange brand guidelines.
Orange tone of voice guidelines.
The Orange brand induction.
Establishing the foundations for product and service development.
Establishing ways to activate the brand. Promoting the attitude, supporting the business, joining the conversation, making a difference and encouraging innovation.
Delivering the spirit of the brand. The Optimist, a newspaper promoting a more positive take on the news.
30+ years of global success, built on strong foundations.
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