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Ben&
  1. EE
  2. Swift
  3. Orange
  4. Sibos
  5. Everything Everywhere

EE

Creating a super-brand from the UK’s largest brand merger.

The impact:

High-stakes migration of 27 million customers from legacy brands (Orange/T-Mobile) into a single, premium 4G powerhouse.

The results:

Secured #1 market share within the first 12 months, and has remained the UK’s number 1 telco for 14 consecutive years. Generating circa £7.5 billion in year on year annual revenues.

Out of home brand advertising.
Wembley Stadium partnership branding.
Design of the 4GEE Action Cam.
Power bar loyalty scheme.
EE Bafta branding.

Swift

Rebranding the worlds most important financial cooperative.

The impact:

Reinforced Swift strategic and mission critical role at the heart of the financial service industry.

The results:

Solidified “too-big-to-fail" brand perception during periods of intense geopolitical and digital scrutiny. Ensuring it remains as relevant today as it was when created 54 years ago. Seeing 64% increase in innovation perceptions. 45% increase in positive brand sentiment. 75% increase in advocacy.

Swift at Sibos
Advertising.
Internal brand engagement
Environment branding.

Orange

Revolutionising a category globally.

The impact:

A blueprint for telcos serving over 340 million customers across 26 countries.

The results:

Established a brand model that sustained market leadership for over 3 decades. Generating circa €40.4 billion in year on year annual revenues.

Orange Wednesdays - The iconic 2 for 1 cinema promotion that generated significant brand awareness.
The Orange animal plans, delivering strategic customer segmentation.
Orange TV.
Branded merchandise.

Sibos

Rebranding the world's premier financial services event.

The impact:

Attracting over 10,000 delegates, 200+ exhibitors, and 500+ speakers each year.

The results:

Exhibitors can gain direct access to decision-makers. Over 31.8% of attendees are Director, VP, or C-Level executives.

The Sibos TV set.

Everything Everywhere

The joint venture behind a superbrand.

The impact:

The parent company behind the Orange and T-Mobile UK joint venture, and the precursor to EE. Launched with circa 28.4 million customers.

The results:

Becoming the largest mobile operator in the UK. Commanding circa 43% market share.

Delivered x30 pilot Everything Everywhere shops, selling both Orange and T-Mobile.
Internal employee engagement.
Branded merchandise.
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